Client: Cinnamon – a café chain in Ranelagh and Monkstown, Dublin.
Background: With cannabis being legalised in Ireland from June 1st, Cinnamon is rebranding from a traditional café to a Dutch-style coffeeshop.
Objective: a radio script that introduces Dubliners to a new social alternative, a space that blends coffee culture with legal cannabis consumption.
Script 1 – The Realisation
FX:
Door opening, low chatter, footsteps.
JOCK (buzzing): Right Conor, I found our new spot.
CONOR (suspicious): What, are we hidin’ from someone again?
JOCK (proud): Conor...look around ya. This is Dublin’s first Coffeeshop.
CONOR (genuinely baffled): …I thought all cafés were coffee shops?
JOCK (frustrated): No ya dope, like Amsterdam. But Dublin. Pure European like.
CONOR (gasps): Swear ta God?
JOCK (smug): Swear. No more shady lads in puffer jackets down alleyways. Just order a latte… and a side of haaash.
CONOR (whispers, delighted): We’ve made it, lad.
VO (smooth, playful): Cinnamon. It’s pure legal.
Script 2 – Still Being Sneaky
FX:
Café ambience, chatter, door chime.
CONOR (whispering): Right Jock, here’s the plan. Eyes down, act normal.
JOCK (loud): Why are ye whisperin’?
CONOR (paranoid): ‘Cause if I get arrested again, my mam’ll change the locks.
JOCK (rolls eyes): Con, it’s legal now ya dope.
CONOR (stunned): Go ‘way outta that.
JOCK: Swear. Yeah boy, no more dodgy back-alley dealings.
BARISTA (cheerful): What can I get ye, lads?
CONOR (still whispering): Eh… flat white… and y’know… the other thing.
BARISTA (grinning): You don’t have to whisper, man.
VO (smooth, playful): Cinnamon. It’s pure legal.
Script 3 – Best Job Ever
FX:
Door chime, café chatter, coffee machine steaming.
CONOR (flustered): Jaysus Jock, I thought workin’ here was just scones and cappo-cinos.
JOCK (correcting him): Cappuccinos. And it’s a cannabis café. We’re responsible now.
GARDA HEALY (stern): Alright lads. No funny business?
CONOR (overly confident): Not at all, sir. More legit than the Pope’s Twitter.
JOCK (smug): We even got loyalty cards. Ten spliffs, yer next brownie’s free.
GARDA HEALY (grins): Grand. Small espresso… and a cookie.
(FX: Cookie bag rustling. Garda munching. Pause.)
GARDA HEALY (deadpan, then pleased): …Delicious. Carry on.
(FX: Door chime. Conor and Jock crack up laughing.)
CONOR (triumphant): Best. Job. Ever.
VO (smooth, playful): Cinnamon. It’s pure legal.