Client: Cinnamon – a café chain in Ranelagh and Monkstown, Dublin.
Background: With cannabis being legalised in Ireland from June 1st, Cinnamon is rebranding from a traditional café to a Dutch-style coffeeshop.
Objective: a radio script that introduces Dubliners to a new social alternative, a space that blends coffee culture with legal cannabis consumption.
Script 1 - The Realisation
Using the Characters Conor and Jock from the TV show ‘The Young Offenders’
FX:
Door opening
Low chatter
Footsteps
JOCK: (Confident) "Right Conor, I found our new spot.
CONOR: (Scattered and curious) "What? Where we goin’ like?
JOCK: (Excitement and pride) "Conor… look around ya. This is it. Dublin’s first Coffeeshop!"
CONOR: (Confused, trying to wrap his head around this) “I thought all cafés were Coffeeshops?."
JOCK: (Frustrated but smug) "No ya dope, it’s like Amsterdam, but Dublin, pure European like”
CONOR: (Gasps) "Swear ta God?
JOCK: (Smug and cheeky) "Yeah lad. No more dealing with dodgy lads in puffer jackets. You just walk in, order a cappuccino… and a side of hash."
CONOR: (Excited whisper) "We’ve made it, boy!"
Sip of coffee, satisfied exhale.
CONOR: (Satisfied, excited) "Tastes like freedom."
VO: (Smooth, playful tone) “Cinnamon. It’s pure legal”.